Are they robots?

  "Gets me from point A to B and I don't even have to talk"  

Or are they humans?

Are they robots?

  "Gets me from point A to B and I don't even have to talk"  

Or are they humans?

Or are they robots?

  "Things just magically show up"  

Or are they humans?

Or are they robots?

  "Things just magically show up"  

Or are they humans?

Or are they robots?

  "They should interview everyone the same way"  

Or are they humans?

Or are they robots?

  "They should interview everyone the same way"  

Or are they humans?

"Artificial" "Intelligence" is being applied in almost all industries

My work as the designated dissenter and resident skeptic is to interrogate how and where AI is applied. 

"It saves money to let robots do human things"

But can we afford to?

Together we can interrogate automated decision-making

Insight Gathering

  #Qualitative   #Quantitative

Our insight gathering service involves conducting stakeholder interviews to gather valuable information about their context and identify their business goals. By understanding our stakeholders' perspectives, we can navigate obstacles, save time, and ensure a more robust design process.

Analytics Consulting

  #Reporting   #KPRs 

In our Analytics Consulting service, we work together to comprehend and utilize user data for product optimization fully. We will grow an understanding of analyzing intricate user behaviors and trends, which will serve as a vital tool for improving your product's user experience.

Workflow Consulting

  #Process mapping  #AI 

Our Workflow Consulting service is specially designed to gain a deep understanding of multifaceted, high-touch work processes by conducting targeted interviews with employees from different departments. Once gathered insights, we work together to streamline the workflows, focusing on automating away non-human-needed-tasks.

Work

Stride/K12

  #EdTech   #SASS 

Tools: Automated Scraping Figma Qualtrics / Typeform Tableau / Looker

Skills: A/B & Multivariate Testing AI Gathered Audits Behavioral Analytics Mixed-Methods Research Survey Design & Contextual Inquiry

A curated set of research case studies to support virtual online public school enrollment and in-product apps.

• K12 Enrollment Funnel Experimentation
  Improved lead form completion using Heap funnels and VWO tests on layout, copy, and required indicators.
• School Website Navigation Research & Redesign
  Surveyed thousands of first-time visitors across ~150 school sites, synthesized priorities in Tableau, and used findings to guide navigation vibe-coded prototypes and mobile menu fixes.
• Stride Create Account Optimization
  Microtagged the account-creation and twelve step enrollment flow, paired analytics with session replays and throttled QA to uncover performance-driven drop-offs, and helped prioritize loading times to under 2 seconds.

Highway.ai (MBS Highway and ListReports)

  #Real Estate Software   #Research Operations

Tools: Figma Heap / Mixpanel / Google Analytics Qualtrics / Typeform Salesforce / Braze

Skills: Behavioral Analytics Cohort Analysis & Tracking Journey Mapping Mixed-Methods Research Stakeholder Workshops

A curated set of research case studies to support our once-scrappy startup.

• MBS Highway Research & Strategy
  Conducted user interviews with real estate agents to understand workflow pain points, synthesized research findings, and guided product direction for MBS Highway's core features.
• ListReports User Testing & Iteration
  Designed and tested iterative prototypes with real estate agents, gathered feedback on report generation features, and optimized the interface for clarity and usability.
• Startup Research Operations
  Established research practices and operations for a scrappy startup, including stakeholder interviews, competitive analysis, and user feedback synthesis to support product decisions.

Population Health with Cedars-Sinai

 #PopulationHealth #SocialGood

Research to support the development of a fitness/research platform to conduct population science in Los Angeles in collaboration with Cedars-Sinai, Cancer Research Center.

AI Bias Auditing Kit

#MachineLearning #SystemicBias

All job seekers of 90% of Fortune 500 companies will be judged by a machine (ATS). We created 700 equally skilled resumes so you can start testing those judgments and make the process fairer.

Speculative Projects

Relay -  The Social Delivery Network

  #MachineLearning   #SocialConnection 

The things you need, brought to you by your community. AI analyzes typical movement patterns to help facilitate non-wasteful transfer of goods and conversation.

Leah - The AI Reading Buddy

  #MachineLearning   #Education 

Leah is our vision of a future where we can utilize the billions of dollars spent on machine learning to facilitate human learning through a reading buddy.